Good visions drive children’s services towards a common goal – to ensure children leave services in a better place than when they entered.
Strong visions are clear, memorable, and call people to action.
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A clear vision is one that is written in accessible language and that tells people why we are here and for what cause. It needs to talk about problems in a way that is empowering, giving people the opportunity to take ownership to overcome them. A clear vision also has recognisable branding that stands out and makes people feel inspired, while explaining what we expect from our people and what they can expect from us.
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Most importantly, though, a vision motivates people to act and guides passion and committment to bettering the lives of children.
